Facebook App Center: The Centralized Place to find the Best Social Apps on the Internet
Just last night I ended up playing a new game on Facebook, that perhaps I had not ever heard of. However I loved playing the game with my friends on the social network, and am now recommending it to my friends as well. The question that arises here is – Are there more such apps that possess great quality but go unnoticed due to the large population of the app clutter?
An answer to that is perhaps- Yes. Till recently, there was no centralized place to find all major apps- be it Android, iOS or Facebook’s own. However, with one of the hottest launches of
the current times, that is, Facebook App Center, things are bound to get changed very soon. If the developer blog of Facebook is to be trusted, this market place of free as well as paid apps is one of the best conglomerates of the available apps. For over 900 million people that use Facebook, the App Center will become the new, central place to find great apps like Battle Pirates , Bubble Which Saga, and Draw Something.
The most amazing part of this App Center is that apps are listed not just based on popularity, but a variety of metric like use ratings, user engagement. Well designed apps that are actually enjoyed by people, are displayed prominently. The ones not meeting the guidelines and faring bad on the guidelines, are just not displayed.
Facebook besides the above features is basically betting upon personalized social recommendations to users, so that people can hunt apps that are more than just games, and are also appealing and interesting to them. Social apps like Spotify or Foodspotting are some of the other apps that are a joy to their users. This platform would create interest and drive commercial traffic to some of the major app vendors. More of this is possible because of the trust that users endow upon Facebook. Since small businesses are increasingly choosing tablet devices over laptops and PCs, immediate access to apps is a must, since traditional software will not install on tablets.
The App Center, having launched on Thursday, June 7, 2012 is supposed to feature more than 600 apps (Source Daily Mail). What is even more exciting is that this is backed by some amazing statistical figures. People spend more than 700 Billion minutes a month on Facebook, and more than 20 million applications are installed per day.
If this is not tingling enough, then witness this:
More than 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites. Over 200 million people access Facebook via their mobile phone (Source DigitalBuzzBlog). The apps drive them to local business pages, which is another plus when it comes to smartphone advertising. So when this is the case, then Facebook’s App Center has come as an acutely timed decision.
Facebook is one platform which has driven people to the Apple App Store more than 83 million times and to iOS App store more than 134 million times just in May( Source TechCrunch). Therefore the introduction to an amazing service like this will not just boost Facebooks’s organic liking among users, but is also bound to be supported by major app distributors like Apple and Android. Apart from this, directly or indirectly, local businesses get a lot of boost because of the associated local mobile marketing opportunities included within these apps. After all, it is the traffic that speaks, and in this case App Center from Facebook is the green signal to all this traffic.
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